The Power Aware cord developed by STATIC in Sweden, visualizes energy rather than concealing it from sight. Represented by a pale blue light, energy begins to flow through the cord from the moment it’s plugged in. The longer the cord is in use, the more vibrant the light becomes. Eventually the light begins to pulse, then throb, demanding that we become conscious of the energy flowing beneath. With the Power Aware consumption ceases to be abstract – it becomes visible, quantifiable, real. Aren’t those Swedes just so damn smart?
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