I am pleased to say that during my working career and believe me the careers have been varied, I would have to say without a doubt one of the most pleasurable and eductaing jobs I ever had was working for the clothing company Patagonia. In fact I blame Patagonia for making me more aware about what's going on in the world. Founded by Yvon Chouinard a world-class mountaineer, diehard surfer and obsessive fly fisherman he is as famous for his brio and gutsy outdoorsmanship as he is for his visionary business strategy. A Maine-born blacksmith, Chouinard has built Patagonia, a purveyor of top-quality outdoor goods, into a $230 million company without taking it public. Now in his mid 60s, he has for decades maintained a tireless my-way-or-the-highway attitude toward corporate America that has helped him nudge both colleagues and competitors in the direction of sustainability.
Recently Treehugger radio conducted a interview with him in which he talks about theme of growth in green businesses and the future for Patagonia amongst other things! Click here for part one and here for part two.
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